Brick and mortar stores are feeling the sound of competitors whooshing by their long established retail stores. Even the big box stores are getting into the game of selling online.
One advantage is that your target market expands exponentially.
Many retail stores are disadvantaged because they hang onto the old school way of thinking that their only market is within 10 clicks of their retail shop. The problem is that customers shop online more frequently than ever before and also compare prices online.
The other disadvantage that store owners have is high overhead. These costs must be factored into the products sold, but online retails often do not have many of these costs and so products tend to become commoditized.
There is no time like the present to establish an ecommerce presence in your market. Contact us to find out how!